Overview/Typography

Visual identity

Type.

Big when it needs to lead. Warm when it needs to explain. Handwritten when a little human energy earns its place.

The Birdcode type system FLAVOR
FAVORS
THE BOLD. made with heart

Fresh ingredients. Straight talk. No shortcuts.

Three voices, clear roles

The type family.

Choose the face by function. The system works because each font has a specific job and stays in its lane.

Display · Headlines · Wayfinding

Zuume

Bold and condensed, Zuume delivers the strongest headline moments. Give it room and reserve it for type that is meant to lead.

Official sourceBuy Zuume ↗
  • Large headlines
  • Campaign statements
  • Environmental wayfinding
  • Short, high-impact phrases
ExtraBoldABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789

Flavor favors the bold.

Body · UI · Small headings

Quiroh

Rounded, versatile, and easy to read. Quiroh carries the details: body copy, navigation, labels, instructions, and smaller titles.

Official sourceActivate Quiroh ↗
  • Body copy and captions
  • Navigation and buttons
  • Card titles and subheads
  • Operational information
RegularAa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz · 0123456789

Hand-breaded, never-frozen, antibiotic-free chicken breast.

Accent · Paired with Zuume

Sandsea

A handwritten accent with real personality. Sandsea is exclusively paired with Zuume to add warmth or break up a longer headline.

Official sourceBuy Sandsea ↗
  • Short accent lines
  • Handwritten interjections
  • Subheads paired with Zuume
  • One expressive moment at a time
ScriptAa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz

Choose your heat

Hierarchy

Make the next read obvious.

Use contrast in scale and weight to guide the eye. Smaller interface text belongs in Quiroh, not a miniature display face.

Now serving

FLAVOR
WITHOUT
SHORTCUTS.

Fresh to order. Every single time.

Every piece of chicken is cooked when you order it—never held under heat lamps and never double-fried.

Explore approved messages →
  1. 01
    Headline

    Zuume at genuine headline scale.

  2. 02
    Supporting line

    Quiroh in a confident heavier weight.

  3. 03
    Body copy

    Quiroh Regular with open line spacing.

  4. 04
    Utility text

    Quiroh Bold for actions; monospace only for technical labels.

Signature pairing

Zuume brings impact. Sandsea brings the hand.

Sandsea should support the display message, not compete with it. Keep the accent brief, legible, and intentional.

yourSPICE IS IN
GOOD HANDS.

Sandsea bridges a longer Zuume headline.

choose yourHEAT

Sandsea sits as a short accent above the display word.

Usage basics

Keep the system sharp.

A few simple choices preserve the contrast and character built into the typography.

Do

Let the roles create contrast.

  • Use Zuume for large, short headline moments.
  • Use Quiroh for body copy, UI, navigation, and card titles.
  • Pair Sandsea with Zuume and keep the phrase brief.
  • Use generous line spacing for longer Quiroh copy.
  • Keep technical labels and file formats in monospace.
Don't

Force every font into every job.

  • Do not use Zuume for paragraphs or small interface text.
  • Do not set long passages in Sandsea.
  • Do not pair Sandsea with another script face.
  • Do not stretch, skew, outline, or add effects to type.
  • Do not recreate the Birdcode wordmark with a font.
Logo lettering

The wordmark is artwork.

Even if a typeface feels close, never retype or rebuild the Birdcode logo. Always use an approved logo file.

Approved Birdcode wordmarkGet the wordmark →
Licensing mattersFont licenses vary by desktop, web, social, video, app, and vendor use. Contact HATCH before sharing files outside your licensed team.↗
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