PrimaryRoby
Orange
Orange
- HEX
- #EE3B29
- RGB
- 238, 59, 41
- CMYK
- 0, 92, 95, 0
Visual identity
Color.
Five colors carry the Birdcode identity. Use the exact values here to keep every menu, sign, screen, and local campaign on brand.
Official values
Core palette.
Copy the HEX value for digital work. Use RGB for screens and CMYK when preparing files for print.
FoundationCode
Eggshell
Eggshell
- HEX
- #EAE5D9
- RGB
- 234, 229, 217
- CMYK
- 7, 7, 13, 0
AnchorMildred
Black
Black
- HEX
- #2A2525
- RGB
- 42, 37, 37
- CMYK
- 68, 67, 64, 70
AccentCode
Red
Red
- HEX
- #A92123
- RGB
- 169, 33, 35
- CMYK
- 23, 100, 99, 16
AccentCode
Gold
Gold
- HEX
- #968657
- RGB
- 150, 134, 87
- CMYK
- 40, 39, 74, 10
Color roles
Give every color a job.
A clear hierarchy keeps the palette bold without making every surface compete for attention.
Roby Orange
Hero moments, major calls to action, key highlights, and unmistakably Birdcode brand fields.
Code Eggshell
The preferred neutral for page backgrounds, breathing room, and a warmer alternative to white.
Mildred Black
Body copy, navigation, structure, and high-contrast fields that make the brighter colors work harder.
Code Red
A focused secondary accent for depth, heat cues, and selected brand marks. Keep it distinct from Roby Orange.
Code Gold
Supporting warmth for special details, environmental graphics, merchandise, and restrained accents.
Readable combinations
Pair for contrast.
These examples make the intended text use clear. The labels matter as much as the colors.
favors
the bold.
Mildred Black on Code Eggshell
Bold.
Made right.
Code Eggshell on Mildred Black
the heat.
Code Eggshell on Code Red
CRACKED.
Mildred Black on Roby Orange
AS GOLD.
Mildred Black on Code Gold
Logo color
Use the file made for the background.
Do not recolor a logo yourself. Each background has an approved artwork file with the correct internal color relationship.
Light backgroundFull color · SVG ↓
Mildred BlackOrange + eggshell · SVG ↓
Roby OrangeRed + eggshell · SVG ↓